Swell Vision Center is a 100% independent full-service optometry practice located in the Villages at Brunswick Forest. At Swell Vision Center, we do a lot more than just prescribe glasses and contact lenses, we have state-of-the-art equipment that allows us to diagnose, manage, and treat a wide range of eye diseases including cataracts, glaucoma, and age-related macular degeneration(ARMD).

Our optical showroom boasts hundreds of beautiful eyewear pieces, all of which have been hand selected by the Swell Vision team. Ranging from independent handcrafted artisan eyewear to well-known designer lines to affordable fashionable frames! At Swell Vision Center, we only use the highest quality lenses and lens materials to achieve perfect visual harmony.

Swell Vision Center was an idea created by owner Craig Scibal on a long road trip from Morehead City, NC to Dallas, TX in January 2014. He wanted to create a name that was simple, clean, and memorable. The name Swell has a dual meaning; the first is the word being used as an adjective (ie. Have a swell day). The second being related to the swells in the ocean.

Dr. Scibal has modeled Swell Vision Center after exactly what he would want when he goes to a doctor’s office; friendly staff, tasty refreshments, quality products, and exceptional service. The office promotes comfort and professionalism by using an ‘industrial modern’ design. Each piece of furniture and display has been selected to reflect this atmosphere. So please, come in, have a drink, meet Horatio (the office dog), and see what Swell Vision Center has to offer!

Below is a list of some of the people who made Swell Vision Center possible

Rob Nipper and Brandon Butler – Chambliss and Rabil Contractors
John Murray and Daniel Hill – BMH Architects
Bryan Humphrey and Wendell Patterson – Bryan Humphrey Designs
Jeff Bridgers – Forge and Foundry
Paul Snider – Realty World Cape Fear
Mark Johnson – Sound Bank
Ken Hardy – Graphic Designer
Jonathan Pratt – Web Designer

Eye Technology

State-of-the-art equipment including retinal photography and the iCare tonometer which allows us to check the pressure in your eye without the dreaded ‘air puff’!

Community Atmosphere

At Swell, our team aims to create a relaxed and casual atmosphere that makes you feel right at home. Come on in, grab a drink, and get to know us.

Customer Service

Our exceptional customer service is what we take the greatest pride in. At Swell, we cater to each person's needs and personalize each experience to what you want it to be!

Team Members


Say Hello to the Swell Vision Team from 9AM - 5PM Monday thru Friday!