We want you to look good.

Frames today are as much about fashion as they are function! As Leland’s first independent optical boutique, we take pride in having all of the latest styles in the eyewear industry.


Designer Frames

Swell Vision carries a large selection of both designer and independent frame lines selected for the entire family!

Each piece is 100% handmade in France. Lafont started back in 1923 in Paris and has grown into a world renowned brand famous for its elegant details and superior craftsmanship. These frames are perfect for those who appreciate the finer things in life and have a fashion forward mentality.

Seriously unique urban cool eye wear, these quality optical lines, offered by Westgroupe USA, feature the perfect blend of colors ranging from extremely bold to conservative. People will be talking about these frames.

Tom Ford launched his eyewear line in 2006 and has since lead the company to unprecedented success. A leader in the fashion industry, his spin on unisex design, extravagant earth tones, jewel tones, and special hinge designs set him apart from most traditional fashion house icons.

When you’re on the hunt for new, exciting, affordable, and innovative pieces of art for your face, both OGI and the Seraphin collection are combining yesterday’s metals with today’s industrial titanium and interesting woods, creating a striking modern edge. Handmade in the USA!

This is a fantastic independent optical frame company that provides sophistication, exceptional value, quality assurance, and 100% fit to face ratio. Swell Vision carries both the Scott Harris, Scott Harris Vintage, and Michael Ryen collections.

What needs to be said? For decades, Ray-Ban has been the global leader in premium eye wear markets. Everyone needs a bit of nostalgia in today’s modern trends; Ray-Ban NEVER disappoints.

Completely customized; lens size, lens shape, color. These beautifully crafted titanium frames are the lightest frames you’ll ever wear. And with their patented drill-mounting system, they are among the most durable frames on the market.

Hands down, Maui Jim offers the absolute best eye protection on the market. Their pieces are trendy, classic, and fashionable. Polarization, mirror coating, and anti-reflective coating combine to form the most comfortable image possible. Also most styles are available in prescription!

MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation. MODO also is part of “Buy a Frame – Help a Child See” which provides free eyewear to children for every frame sold. MODO is a pioneer in merging style and purpose.

A great collection for both adults and children! These 100% titanium pieces are known for their use of ‘memory metal’ and are perfect for those ‘hard on their glasses’ type of people!

Founded in 1972, Shamir Optical Industry Ltd. is one of the leading manufacturers of high-quality progressive lenses. It’s known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders. It is widely regarded as the premium progressive lens designer in the United States.

As a young apprentice Optician, Todd used to hand-cut lenses in the basement after work, experimenting with all shapes and sizes of eyewear. It’s hard to say exactly when his brand was conceived, as it was a dream for many moons. Hence, we tagged the company “Thinking Independently – since ’69” – with a wink and a nudge to the year he was born.
Todd Rogers officially launched to the general public in 2009, with a small collection aimed at upping the game on quality Independent Eyewear.
Years later, our mission remains – to design and manufacture eyewear using the very best materials, combining Todd’s optical knowledge of what makes good glasses fit great, and his outrageous attention to detail.

Contact Lenses

Standard Soft Contact Lenses


These lenses are designed to correct near-sightedness and far-sightedness. Lenses are offered in a variety of wearing modalities including daily wear, 2-week disposable, or 30 day disposable, whichever suits your lifestyle the best!

Astigmatic Soft Contact Lenses


We agree, the word astigmatism is pretty scary sounding, however, it is incredibly common and is just a funny word that means your eyes aren’t perfectly round. Don’t fret, the newest astigmatic contact lenses make fitting folks with astigmatism simple!

Multifocal Soft Contact Lenses


Tired of wearing reading glasses over your contact lenses? Arms too short? How many pairs of readers do you have? What a hassle! Huge advancements have been made in the design of these lenses and they are available in a wide range of wearing options, from single use daily wear for going out to full-time 30 day lenses!

Colored Contact Lenses


Want to make a statement with your eye color? Just looking for a subtle change? Now changing your eye color is as simple as putting in a contact lens! These lenses are available as single use daily lenses or full-time 30 day lenses.