We want you to look good.

Frames today are as much about fashion as they are function! As Leland’s first independent optical boutique, we take pride in having all of the latest styles in the eyewear industry.

Designer Frames

Swell Vision carries a large selection of both designer and independent frame lines selected for the entire family!

With three generations of expertise gained over 70 years experience, this family legacy, refined by and renowned for its dedication, its passion, and its efforts, is now a worldwide driving force in the eyewear industry in the form of Etnia Barcelona. Focusing on the idea of being free, being human, and being multi-ethnic and cultured, the Etnia Barcelona brand boasts bold designs for all types of people.

FACE A FACE is an audacious, non-conformist eyewear brand. It was born from Parisian artistic culture more than 25 years ago and has been evolving with it ever since. The collections draw inspiration from modern art, architecture, contemporary design and fashion trends.

Started by 2 best friends in the 70’s in California, l.a. Eyeworks is immediately recognized for their bold shapes, imaginative handling of materials, and expressive use of color. Their mission is to encourage people to stop looking and start seeing. Although l.a. Eyeworks has graced the faces of celebrities, performers, artists, and athletes, the deeper intention is for you to find a frame that conforms to no fashion sensibility but your own. A face is like a work of art. It deserves a great frame.

Blackfin is the quintessence of uniqueness. Made following 53 production steps and characterized by exceptional ergonomics, Blackfin’s titanium frames are designed for those who want to see the world from a new point of view and continue to look ahead. Always.

State Optical Logo

Redefining ‘Made in America’, STATE Optical Co. is proudly designed and manufactured 100% in the United States of America. It is a first-of-its-kind luxury eyewear brand built from the ground up on Chicago, IL. With each frame undergoing an arduous process of 75+ steps and hundreds of hours, you can expect nothing but the best quality frames being produced out of this state-of-the-art manufacturing facility.

MOSCOT is an NYC Institution renowned worldwide for its iconic eyewear. MOSCOT infuses downtown aesthetic with over 100 years of eyewear expertise to create timeless eyewear.

OVVO Optics’ eyewear is 100% manufactured in family-owned plants in Europe. Each frame goes through 65-85 steps before it is complete. Using German engineered laser technology, the frames are cut out from raw steel sheets. Then, they pass through various stages of hand-manufacturing.

American Optical Logo

Talk about history….American Optical is the TRUE original since 1833. Founded in 1833 by William Beecher as jeweler, this iconic brand has done it all. From producing the first rimless spectacle in 1874, supplying aviator eyewear to US pilots during WWI and WWII, being worn by numerous US Presidents, and being the first glasses on the moon, it’s no wonder AO is the standard for American eyewear. When you wear AO frames there is no doubt you are wearing a part of US history.

Eyewear, even more so than jewelry, becomes a part of how the world sees you. Cinzia takes that choice very seriously. Born unapologetically from the unique point of view of designer Cynthia Shapiro, Cinzia eyewear favors sophistication over femininity and personal style over chasing fads. Each frame is designed to emanate confidence, perfect for the woman unafraid to make her mark.

DKNY is one of the world’s leading fashion brands. From the house founded by Donna Karan in 1984, DKNY emerged in 1989. The company designs, markets and distributes collections of apparel, accessories, footwear and select licensed product with distribution in free standing stores and select department and specialty stores globally. The label continues to merge modern tailoring with sophisticated ease, celebrating the aspirational and practical spirit of New York.

Europa is the eyewear company committed to staying independent. Operated by the second generation of our founding family, we’re proud to craft products and policies focused on supporting likeminded, independent eye care professionals.

With equal focus on fit, function and aesthetics, EVATIK eyewear for men strikes the perfect balance between comfort and luxury. Minimalistic and architectural designs are elevated by the finest materials such as handmade acetate, high grade stainless steel, and Japanese titanium. Deep, rich, masculine colors and custom design elements define the collection, creating a polished and refined look for today’s modern man.

A great collection for both adults and children! These 100% titanium pieces are known for their use of ‘memory metal’ and are perfect for those ‘hard on their glasses’ type of people!

Seriously unique urban cool eye wear, these quality optical lines, offered by Westgroupe USA, feature the perfect blend of colors ranging from extremely bold to conservative. People will be talking about these frames.

Taking its direction from the clean, modern aesthetic of Scandinavian design, KLiiK denmark eyewear is designed specifically for men and women requiring smaller eye sizes. The minimalistic design is elevated through bold coloration, intricate laser cut detailing, custom design elements, and an array of interesting patterns and textures. KLiiK denmark offers a wide repertoire of styling for the narrow PD clientele with a strong sense of style.

Hands down, Maui Jim offers the absolute best eye protection on the market. Their pieces are trendy, classic, and fashionable. Polarization, mirror coating, and anti-reflective coating combine to form the most comfortable image possible. Also most styles are available in prescription!

MODO was born in 1990 in Soho, New York, under the entrepreneurial spirit of its founder, Alessandro Lanaro. Since its beginning, MODO has evolved into a company that designs, manufactures, and distributes a successful portfolio of house, designer, and contemporary lifestyle brands – all under the common denominator of design and innovation. MODO also is part of “Buy a Frame – Help a Child See” which provides free eyewear to children for every frame sold. MODO is a pioneer in merging style and purpose.

When you’re on the hunt for new, exciting, affordable, and innovative pieces of art for your face, both OGI and the Seraphin collection are combining yesterday’s metals with today’s industrial titanium and interesting woods, creating a striking modern edge. Handmade in the USA!

What needs to be said? For decades, Ray-Ban has been the global leader in premium eye wear markets. Everyone needs a bit of nostalgia in today’s modern trends; Ray-Ban NEVER disappoints.

Scott Harris isn’t about prescribing uniform eyewear; it’s about providing you with the options to best suit your unique self. Across men’s, women’s, and unisex options – Scott Harris offers fresh, timely, colorful stylings free of heavy embellishments. “Eyewear should fit both your face and your personality naturally, and it should be unique enough to fit them both perfectly.” – Scott Harris Shapiro

Contact Lenses

Standard Soft Contact Lenses

These lenses are designed to correct near-sightedness and far-sightedness. Lenses are offered in a variety of wearing modalities including daily wear, 2-week disposable, or 30 day disposable, whichever suits your lifestyle the best!

Astigmatic Soft Contact Lenses

We agree, the word astigmatism is pretty scary sounding, however, it is incredibly common and is just a funny word that means your eyes aren’t perfectly round. Don’t fret, the newest astigmatic contact lenses make fitting folks with astigmatism simple!

Multifocal Soft Contact Lenses

Tired of wearing reading glasses over your contact lenses? Arms too short? How many pairs of readers do you have? What a hassle! Huge advancements have been made in the design of these lenses and they are available in a wide range of wearing options, from single use daily wear for going out to full-time 30 day lenses!

Colored Contact Lenses

Want to make a statement with your eye color? Just looking for a subtle change? Now changing your eye color is as simple as putting in a contact lens! These lenses are available as single use daily lenses or full-time 30 day lenses.